Over the years many large wholesalers approached Tim asking,
“We hear so much about your success with retailers, but we need help too. What can you do?”

So in 2013, again recognizing an area of need in the industry, FloralStrategies launched WHOLESALEtraining, the first and only on-site training program in the world specifically for wholesalers.

WHOLESALE training

WHOLESALEtraining was designed with three goals in mind: to get more business from existing customers, get those customers to buy outside their regular shopping range and to reactivate dormant accounts. We achieve these goals through a combination of workshops, coaching sessions, written exercises and working one-on-one with staff on the sales floor. 

WHOLESALEtraining takes place over the course of two days. On the first day staff is introduced to some new thinking and fresh perspectives on dealing with retailers.  That same evening an open-house is scheduled for your retail customers, featuring a 90-minute business workshop where they will learn the basic principles of the FloralStrategies approach which they can implement in their stores the following day for double-digit increases to their average sale. 

Most wholesalers report at least 100+ in attendance since retailers are equally hungry for sales education! 

On the second day of training Tim spends time on the floor and in workshops delving into innovative ways to engage customers and change their buying patterns. The culmination of the visit is a meeting with management to review and plan for ongoing success with the new ideas and approaches. 

►After recent WHOLESALEtraining at the DWF location in Milwaukee, WI, the site manager, Nancy Desonia, reported that her team had the highest average sale of all 14 facilities across the country!

Just some of the successful wholesale florists we have trained!

J and E Wholesale in Amarillo, TX

Pennock Floral in NJ, PA, MA, VA, NY, FL

Dreisbach Wholesale Florist in KY, OH, WV

Washington Floral Service in Tacoma, WA

Georgia State Floral Distributors in GA

Oklahoma Flower Market Wholesale Florist
​in Oklahoma City, OK

The Floral Express
Woodstock, ON

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