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Powerful Education
​for Successful Florists

Welcome to FloralStrategies.com. We proudly remain the only source in the world for floral sales and customer care education. Our customers include 6000 retailers and wholesalers of all sizes across 4 continents. FloralStrategies education is convenient, taught in your shop or by webinar. It's powerful and effective - the typical business sees a 20% increase to their average sale. Our programs are affordable by even the smallest shop. 

Our philosophy is simple: once your team learns to listen better and serve smarter, sales will rise and customer satisfaction will soar. Guaranteed. 

Explore the site to find everything from details on upcoming webinars and new images for your website to sample videos and a spot to advertise for new staff. ​

​Thanks,

Tim Huckabee FSC
President, FloralStrategies

Recent & Upcoming Webinars...

FSW 2002: Easily Find & Hire New Designers 2020

$79.00

Gone are the days of an experienced designer wandering into your store seeking a job or receiving a dozen great resumes from a help-wanted ad

in the newspaper. It’s time to take a 21st century approach to a growing problem.

Join Tim Huckabee FSC, Steven Santos AIFD and Tracy Berger PHR LIVE to learn our comprehensive plan to find, interview, hire and manage the help you need. Finally, a new solution to an old problem.

In this 60-minute workshop we’ll show where the talent has gone and the new ways to find them and get them on your design bench. We’ll tackle the very best ways to interview and test prospective designers and how to integrate them into the culture of your store, as we have done for florists across the country. 

Your shop size or location does not matter, following our plans you will be able to find qualified help without breaking the bank. Equally important, we’ll share, how to better manage these new hires for optimum productivity. 

You’ll start the new year with the designers you need. We promise. 

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FSW 1903: Sales Boot Camp 2019

$99.00

Empowering your staff with the latest customer service and sales skills guarantees your future growth and prosperity.We promise. 

In this brand-new workshop, Tim Huckabee, the global authority on retail floral sales, shares the easiest way to comfortably deal with the 7 most common customer situations. Even your most timid employee will love this laid-back but VERY EFFECTIVE approach to selling. 

Give us 60 minutes and you’ll see a huge impact on staff and customers alike!

PHONE SALE Ask the right questions and you’ll make every customer feel like a rock star

WALK IN SALE Learn a smart technique to more easily engage the visiting customer 

WIRE OUT SALE Clever tips to take an order at the right price that any shop can easily fill

FUNERAL SALE Customers are upset but that’s no reason not to offer higher prices, once you learn how

CUSTOMER LOOKING AT YOUR WEB SITE Learn to use your site better, as a tool to make a quick and easy sale

CHEAP CUSTOMER There’s a simple way to create balance between the customer’s budget and expectations (often resulting in a bigger sale!)

DEMANDING CUSTOMER When using our techniques, your staff will maintain control yet leave the shopper happy and content

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Read Tim's
​Latest Articles

Read Tim's Latest Columns
Click here

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MORE INFO COMING SOON!

Where to meet us in 2020

While we are not participating in any in-person events for the rest of the 2020, we are producing The Amazing ONLINE Floral Show: UK and Ireland and The Amazing ONLINE Floral Show: Design Challenge.  Both of those programs are offshoots of our wildly successful event in July, the industry's very first all-day, online floral convention.
Stay tuned for the final dates in October.

Stay safe and we'll see you in person in 2021!