We know that florists are busy. We know that florists don’t have the time, energy or desire to drag the entire staff to hear a generic workshop. That’s why we started FloralStrategies, to bring the education to you! No matter where your shop is, anywhere in the world, no matter how big or small your staff, we will come to you to empower and energize your team in the comfort of your store. Our approach is easy, efficient, effective and affordable for all.
While on-site we work with your prices, your designs, your POS system and your staff to create an exciting new shopping dynamic for customers. We focus on helping each team member increase skills for dealing with sales and service, customers and recipients. We also role-play and take live calls to demonstrate how easy and effective our process is (and that it will work perfectly with your customers).
The logistics are simple: our office reaches you in advance to share the paperwork we’ll review and set up the schedule for the day. We typically conduct two identical 2.5 to 3 hour workshops, one before lunch and one after. Staff only have to attend one session so while one half of the team is being educated the other half minds the store – you don’t miss a single sale or have to pay any overtime! After the training we chat with the owner/manager about how to best reinforce our plans. We also offer support through our office by means of webinars and phone coaching.
Most shops have us in for a day or two, depending on the size of staff and your particular needs. We are able to tailor the training to your requests. For example, some shops want to focus more on phone sales vs. walk-ins. Others ask us to spend more time training on wedding sales.
Here’s a sample of the curriculum covered on the initial visit in Training 101
▪ Learning how customers really think
▪ The Forbidden Questions
▪ SellBySize, the core of our methodology
▪ Add a Finishing Touch to every order
▪ Sell upgraded roses every day
▪ Professional Floral Terminology
▪ Get more from your POS system
▪ Handle web shoppers quicker
▪ NEW tool for selling Fruit/Gourmet baskets
▪ NEW tool for selling Funerals
▪ Test calls on speakerphone to local competitors
▪ Role playing